Communities

IP-2

The program Saber Nutrir®, was established in 2011 as an initiative related to our community actions during the time. Today we work towards improving the quality of life of Mexican families which live with food safety issues, to contribute to children welfare in those communities.

We achieve this through 3 pillars:

  • Food security

  • Water safety

  • Productive and marketable projects

We work in alliance with Fundación Pro Zona Mazahua in the State of Mexico and with ChildFund México in Tapachula, in the State of Chiapas.

tomates

FOOD SECURITY

WE HAVE STATED THAT THIS RECIPE WAS PLANNED FOR THE FUTURE, AND CHILDREN ARE PART OF THAT FUTURE.

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We contribute to improve the food conditions and quality of life of the communities. Through our nutritional monitoring program, we support families with the installation of orchards and farms so they can produce their own food.

Thanks to these actions, families in the State of Mexico and in Tapachula, Chiapas, have obtained economic benefits:

  • State of Mexico: Families obtained an average monthly income of $2,955.66.
  • Tapachula, Chiapas: Families had an average savings of $2,700 a month from the purchase of food and water. 

 

In both communities, the average family income is $4,000 per month, so our projects contribute a 68% increase to their economy.

This year we carried out a nutritional survey of 69 children in 41 families, who had been helped since the beginning of the program. When compared against the baseline survey in 2013, we found that we had achieved a 10% reduction in malnutrition and a 5% reduction in obesity in the children of the communities, as well as a 15% increase in the percentage of children with a normal state of nutrition.

At the end of 2019 we had 58 “godfathers” in the Saber Nutrir® program, whose donations delivered food supplements to 94 children of the Mazahua community, nine of whom thereby recovered from malnutrition.

On another note, in the Papalote Museo del Niño we presented the exhibitions “What are we going to eat?” and “What a Great Plan!”, which were in the “My Home and my Family,” area, where the children were able to identify the food groups in a well-balanced meal, as well as to recognize a well-planned diet. A total of 126,126 people visited the “What a Great Plan!” exhibit and 126,126 visited the “What are we Going to Eat?” exhibit.

peas

WATER SAFETY

IMPORTANT: WE MUST NOT LET ANY OF THE INGREDIENTS GO DRY.

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For the communities benefited by the Saber Nutrir® program the limited access to water, its poor quality and inadequate sanitation have deleterious effects on the nutrition of those families. For this reason, in 2019 we installed 27 safe water systems in those communities (wells, water tanks, water purifiers and biodigesters), for a total of 183 active water systems in three years.

This was possible thanks to our alliance with Rotoplas, who since 2017 has supported us to benefit the communities.

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Productive and marketable projects

How we help others to prepare their own indispensable recipes

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ChildFund

Across a period of five years, we have implemented 673 productive projects that have benefited 199 families in nine rural communities. At the end of 2019 591 projects continued in active operation, with the participation of 187 families.

In 2019, we implemented 27 orchards and 27 farms, for a total of 183 farms and 148 active orchards.

We also installed 39 ecological stoves, which reduced the emissions emitted by wood-burning stoves and the incidence of respiratory diseases.

Pro Mazahua

Since 2013 we have allied with the Pro Mazahua foundation to benefit Mazahua families in the State of Mexico. In six years, we have installed 1,053 productive projects, which have benefited 607 families in 19 rural communities.

Also, in the Mazahua community, we have installed 156 chicken coops and 182 greenhouses.

During 2019 we managed to:

  • Carry out the project “Income generation for Mazahua families” in 11 communities of the municipality of San José del Rincón, in the State of Mexico.
  • The installation of 25 projects for the marketing of tomatoes, nopal, strawberries, poultry and sheep, with the participation of 73 families. In six months, the profits reported by 23 of the projects(1) were MXN 623,010.
  • The active operation of 990 projects, with the participation of 463 families

In our Corporate Volunteers Program, 105 collaborators contributed 309 hours of work in nine projects, to accomplish the following:

    • Installation of four greenhouses and a sheep pen.
    • The planting of nopal and strawberries.
    • Reforestation of 500 square meters with 483 trees.
    • Production of 30 adobe blocks for the construction of sheep pens.
(1) Two of the projects were not profitable because their activities started in December 2019.
Barter Market

In 2018 we launched the Barter Market initiative, with which we contributed to an improvement in the quality of life of the families benefited by the Saber Nutrir® productive projects through the purchase-sale of the products harvested or produced in family farms at competitive prices.

In this project the collaborators in our corporate offices offer recyclable items (cardboard, cans, paper, PET, Tetra Pak® and glass) in exchange for vegetables, herbs, fruit and preserves produced in the communities.

These were our results in 2019:

  • We had five editions.
  • We benefited six communities in the Mazahua community.
  • We collected four tons of recyclable materials, which were exchanged for more than 1,500 kg of organic products from the Mazahua community.
  • We generated an additional income of MXN $88,396 for families in the community.
 

Doing good feels good

In this effort we combined our forces with our brands McCormick, Barilla, Del Fuerte, Herdez and Doña María to disseminate an awareness of Saber Nutrir, our corporate social responsibility program, which helps to improve the quality life of Mexican families that are vulnerable to malnutrition.

  • A restructured and attractive website, with detailed information about the program.
  • A digital campaign and articles in digital news portals.
  • An alliance with Cornershop app to deliver handcrafted bracelets, elaborated by the Mazahua community, to the purchasers of our products in its platform.
  • Point of sales materials.
  • Delivery of 10,000 bracelets to Cornershop clients.
  • More than 10 million comments in Instagram and more than 15 million in Facebook.
  • Eight websites mentions with more than 4 million comments.

FUNDACIÓN HERDEZ

Our efforts to endow this recipe with even greater value

Fundación Herdez has a worthy goal: to promote healthy nutritional habits and to educate Mexico in regard to its gastronomic heritage by educating about the products that are extracted from our soil, with a focus on Mexico’s anthropological, social, nutritional, industrial and biodiverse history.

Fundación Herdez’s Library of Mexican Gastronomy (yes, we have a library!) hosted 1,807 visitors in 2019, for a total of 57,214 visitors since its opening in 1997. The library presently has a selection of 6,065 books.

In the Museum of Mexican Gastronomy (yes, we also have a museum!) we received 10,314 visitors in 2019 for a total of 188,397 visitors since its opening in the year 2000.

For more information, visit: https://fundacionherdez.com/

#JuevesBarilla with cause 

One of the most solidary snacks in the Grupo Herdez cook book! We have used the #JuevesBarilla Master Dinners platform, adding to it the #SpaghettiFace activity, with the aim of donating pasta to the Academic Center for Child Development (CADI, Centro Académico de Desarrollo Infantil) during the observance of International Pasta Day.

  • The #JuevesBarilla Master Dinner in the Palacio Metropolitano of Mexico City.
  • Social media photo sharing with the #SpaghettiFace hashtag to win a double access to the dinner.
  • A call to the media and influencers.
  • Information in in-store exhibitions.
  • During September and October, we collected 103 kg of pasta, the equivalent of 1,000 servings for CADI. We were left with a desire for more!