OUR BRANDS

GRI: 102-2

We have a diverse portfolio of products: coffee, home-style sauces, organic products, honey, ice cream, marmalades, mayonnaise, mole, mustard, pasta, spices, tea, tomato puree, and canned tuna, among other food products, marketed under a great portfolio of brand names, such as:

Our brands in Mexico

Our brands in the united states

our distribution agreements in mexico:

INNOVATION SNACK: FIRST EDITION OF THE MERCADITO GRUPO HERDEZ

This year, with a very Mexican format, we dished out an enormous bite of what we are to Grupo Herdez consumers, collaborators, and the media, fortifying our corporate reputation and highlighting 12 of our brands in Mexico.

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  • Making Parque Mexico our venue on May 18 and 19.
  • An enthusiastic Grupo Herdez team that shared everything we have by means of cooking classes, garden workshops, and product tastings.
  • The presence of 12 of our brands and Fundación Herdez.
  • Communication strategy through the media and social networks.
  • More than 1,900 attendees; 14 hours of product activations; 26 activities, 400+ kits delivered.
  • 403,000 people reached and more than 630 new followers on Facebook.
  • More than 11 million people were reached through public mentions, publications, and social networks.
  • 88% of the attendees discovered the offers for Grupo Herdez products and brands.
Comments by newly created Grupo Herdez fans:
“I liked it a lot. I learned of many products I didn’t know were yours.”
“An excellent event, a great idea for acquainting us with your brand. Thank you, Grupo Herdez.”
“I was surprised to find out that the brands like Aires de Campo and Frank’s belong to Grupo Herdez. They are my favorite brands.”
“I didn’t know Grupo Herdez owned these brands. The event was beautiful, very well organized.”
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We are happy to share our references and good reviews: According to the Corporate Business Reputation Monitor (MERCO, Monitor Empresarial de Reputación Corporativa), for the third consecutive year, we are one of the top 10 food companies in Mexico, occupying the fifth place. Similarly, we ranked 29th among the top-100 companies with the best reputation, having advanced 22 positions with respect to 2018.

NEW ACQUISITIONS

IN THIS RECIPE THERE IS ALWAYS ROOM FOR MORE FLAVOR

In 2019 Grupo Herdez acquired the following brands, in order to maintain the Group’s
portfolio growth while preserving our gastronomic culture:

Cielito Querido Café, one of the most renowned Mexican brands in the coffee house chains, with 78 points of sale across Mexico.

Moyo, a chain of home-style ice cream shops, with more than 100 stores in Mexico and a presence in five countries.

The total investment made for these acquisitions amounted to MXN $480 million. When combined with Nutrisa and Lavazza, we now have more than 600 sales locations throughout the country under our operation.