Since 2009, the most delicious and innovative Grupo Herdez’s products can also be enjoyed and recognized in the U.S. market through MegaMex, which is the association we have with Hormel Foods. In 2019 we recorded net sales of MXN $13.8 billion, representing a 4% increase in comparison to 2018.
This growth was accompanied by a new corporate identity and purpose: “Reimagining Mexican Flavor.” Thereby, we reinforce our commitment to continue to find new ways to share the best of our Mexican cuisine.
We now have a logo that is full of meaning: