megamex

IF YOU LIVE IN THE UNITED STATES, DON’T WORRY, A PART OF THIS RECIPE IS ALSO PREPARED THERE

Since 2009, the most delicious and innovative Grupo Herdez’s products can also be enjoyed and recognized in the U.S. market through MegaMex, which is the association we have with Hormel Foods. In 2019 we recorded net sales of MXN $13.8 billion, representing a 4% increase in comparison to 2018.

This growth was accompanied by a new corporate identity and purpose: “Reimagining Mexican Flavor.” Thereby, we reinforce our commitment to continue to find new ways to share the best of our Mexican cuisine.

We now have a logo that is full of meaning:

The tomato, pepper, and avocado:
Are essential ingredients, rooted in the company’s history of Mexican cooking.
The fork and the spoon:
Celebrate the meals we share — how family, friends, and food are passions that connect us all.
The blossoms:
Represent the world of new flavors and ideas MegaMex Foods explores every day.
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One of the efforts that best tells the story of this new position is Wholly Guacamole, the number one guacamole brand sold in the United States for ten consecutive years. In 2019 we reinforced this position even more:

  • During the Super Bowl season, we placed advertisements reaching more than 193 million persons. We coordinated two national commercials and placed advertisements in more than 30 publications. Who would not want to eat guacamole during the game?
  • Advertisements placement in high profile publications focusing on food, lifestyle, and business. We also managed to advertise Wholly Guacamole in publications such as BuzzFeed, Reader’s Digest, Food & Wine and US Weekly.
  • We amplified the “All Real. No Drama” campaign, and by means of a press release and by contacting media outlets we obtained an unbelievable mention in Forbes.com.

Something that raises the power of a recipe is when others are aware of how delicious it is. That is why we feel so proud to have three of our products listed in the 2018 Editors’ Picks of the specialized publication Progressive Grocer, in the Best New Consumer Product category.

  • Wholly Avocado Simply Avocado Dip and Spread.
  • Wholly Guacamole Snack Cups.
  • Herdez Taqueria Street Taco Sauces.

Stop whatever you’re doing (unless you have a stove burner on) and join the collective applause.